Why does technological development affect kinship

Sign in to write a comment. Read the ebook. Modern Technologies for Reshaping Lib The Role of Modern Technology in Tack Expressing Entreaty. The Use of Kiru Rezension zu: Sylvia Junko Yanagisako Can the Millennium Development Goals Does the Stigma of Mental Illness Con Front Matter Pages i-x. Pages Kinship, Migrant Mobilities and Global Technologies. Back Matter Pages About this book Introduction This volume aims to address kinship in the context of global mobility, while studying the effects of technological developments throughout the 20th century on how individuals and communities engage in real or imagined relationships.

Unity's Govier cites parental fear of cyber-bullying and internet grooming: "While we know there are no more paedophiles than there were 30 years ago, fear-mongering is so much easier. It makes us put chains around our kids. Bibby says that O2 has been at the forefront of the movement to keep kids safe online without going to restrictive extremes. It provides free one-on-one expert technical advice to parents via a dedicated new helpline and specially trained in-store O2 staff, as well as useful guides to things like social networks in the form of our app called Net Aware.

Yet for children themselves, the concerns are less about the dangers online and more about how to balance their online and "real" lives.

Collins cites research conducted by Truth Central in 40 countries, which shows that year-olds are very aware of both the benefits of technology and the risks.

That is to say, experience and lifestyle brands alongside tech and media brands. Reflecting and responding to this virtual versus "real life" contrast is fraught with pitfalls for marketers and brands, but Persil is among those brands that has done it successfully for several years with its on-going "Dirt is good" campaign. Persil upped the stakes this spring with its "Free the kids" execution, based on the stat that most children spend as little time outdoors as maximum-security prisoners.

The team talks to prison inmates about the importance they place on their daily outdoors time. Iain Millar, is head of innovation at marketing agency Rufus Leonard, which worked with British Gas on the original creative concept for Hive and the connected home. He thinks the potential is huge. This is a key part of parenting; now online, and, increasingly, physical tools and platforms within the home, become a space for exploration, growth and development. The message, then, is clear: family life today is digital life.

Brands must make sure that they are on board with that. Grandparents play a greater role in raising their grandchildren as more mothers work outside the home and the number of single-parent families rises. Perhaps not surprisingly, then, they too are discovering a support network online, via sites such as gransnet and grandparents. Grandparents are increasingly using digital technology to keep an eye on their families.

Figures show that people over the age of 60 are signing up for Facebook faster than any other age group. Digital life is good for grandparents. Research published in the journal Intelligence shows that those using computers and smartphones can have a mental age that is 10 years younger than their actual age. Tech firms are appreciating the potential in targeting older people.

This has led to specialist dating apps such as Stitch, or start-ups like Teeniors that links teens and seniors for personal tutoring sessions. Tech can be used to offer even more practical help to the elderly within families. It uses Bluetooth to detect when friends and family with the app are nearby and will identify the person and show photos and videos that recall past events.

Advertising Marketing Close Join a growing community of media, marketing and advertising professionals today. Stay signed in. Forgotten password? Trending: Christmas ads COP26 Power School Reports The Knowledge The digital revolution is redefining family structure and behaviour, creating new opportunities for marketers, but also a need for new thinking around family life. Sandra Halliday. How long? Advertising Marketing.