Who is hni client

HNI needs to be convinced for forming a will, to avoid unrest in his family after he passes away. Secondly, an advisor needs to diversify HNIs portfolio by influencing them to invest in liquid assets , mutual funds , financial assets like high value life insurance other than blindly investing in real estate.

HNIs do invest a lot in real estate without examining the drawbacks of such investment. With shift in economic cycle, there is a need for them to understand the negations while investing in real estate. In many cases, it has been observed that these managers influence HNIs a lot.

They push them to invest in down-fitting plans. The banks suggest investment products completely opposite to their portfolios. Advisors must respond to the emails or calls of their clients immediately. Here are six relationship skills that Orion Portfolio Solutions, a US based business solutions provider of financial advisors has listed in a white paper to help you impress HNI investors:. Because HNI investors are so highly sought after, you literally only get one chance to make a good first impression.

The white paper suggests that many HNIs will likely to visit your website, so give potential clients a reason to stick around. Among the basic requirements for interactive website are clean and modern design, intuitive interface and smooth functionality.

HNI investors more than value good communication, they demand it. One effective way is to stay in touch through a user-friendly mobile application and automated communication offerings like event-based notifications, which help increase client engagement by sending emails or text messages based on pre-determined triggers, such as account activity, trade notifications and personal milestones like birthdays or anniversaries.

Tackle that initial mistrust head on by being clear and up front about your values, investment philosophy and services. Social media can be a dynamic tool for finding, engaging and retaining HNI investors. You can use social media to promote brand awareness while the platforms themselves offer unique opportunities to facilitate discussions and foster connections.

You may be used to clients with no knowledge of the financial industry, who rely on you completely for advice and decision-making. However, many HNI investors have a higher level of confidence in their financial knowledge and ability to make investment decisions.

So include them in your process: the transparency and feeling of control will help make them feel comfortable working with you. Align your service model to include the services they value most like tax and legal advice, estate and trust management and impact investing or philanthropic.

By clicking the download button, you allow us to connect with you using email, phone or post as provided for responding to you and for other marketing activities. This information is protected under our privacy policy. Plot No. About the Client A financial services company, the client is a global provider of investment processing, investment management, and investment operations solutions. This is a win-win for both your client and you as down the line these professionals can connect you with other HNI clients.

Majority of HNIs have built their wealth through business. While running a concentrated strategy that is investing majority of their profits back into the business has helped it grow, when it comes to investments, it is best to spread their savings across different assets and investment options.

This reduces portfolio risk and helps them achieve their target of capital preservation. Post Vacancies Job Openings. Login Sign up. Login or Sign up. While dealing with HNIs, wealth preservation is as important as wealth generation. Shreeta Rege Oct 30, Keep the focus on them While meeting HNIs, you need to focus solely on them.

Plan keeping their different needs in mind While most of the middle-income investors invest with a view to generate wealth, HNIs have already accumulated enough wealth to fulfil important financial goals. Thus, a financial plan for HNI clients must take into account the following aspects: Returns: Many HNIs prefer to earn moderate returns at low risk on their investments. Tax planning: As HNIs are likely to fall in the highest income bracket, effective tax planning can help your client have substantial tax savings.

Build expertise across various fields While a HNI may not expect you to file his taxes or draft his will, having knowledge of tax and inheritance planning will mean that, your client will take your inputs on all important financial decisions. Diversification is must Majority of HNIs have built their wealth through business. Have a query or a doubt?